The information on your credit report comes from a variety of sources. One source could be a bank, such as GE Money Bank, represented as "GEMB." Another possible source is from a survey of retailers, such as with the Specialty Equipment Marketing Association, i.e., "SEMA."
Credit Reporting Sources
Retailers often offer financing in order to make products affordable to consumers, but retailers are not banks. Instead of directly offering credit themselves, retailers use third-party banks to provide the financing that lets you buy a new living room set or a car. Those banks report your payment history.
Additionally, there are trade groups and organizations which take surveys of their member companies to share information on the credit and payment histories of specific clients. These associations also get to provide information on your credit report.
GEMB
According to GE Money Bank's website, they are the world's largest provider of retail financing. GEMB provides financing through thousands of retailers in 55 countries to more than 130 million customers. When a GEMB-backed loan or credit card appears on your credit report, "GEMB" will normally preface the name of retailer.
SEMA
SEMA collects credit and payment information on the customers of its member-companies once every month. SEMA Credit Reporting Group sends surveys to all of its members for all trade payment information on their customers. SCRG then compiles the information on every customer into individual customer files, which it sends back to all of the member companies so they can make educated credit decisions on current or potential customers. You will see "SEMA" on your credit report when the information comes from them.
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